Toyota has launched the much awaited Etios Liva. The Liva is powered by a 1.2 litre engine that delivers a maximum power of 80Ps and 104Nm of torque and is mated to a 5-speed manual gearbox. Toyota claims the Liva returns a mileage of 18.31kmpl.
The prices of the Liva starts at Rs 3.99 lakh for the base 'J' variant, going all the way up to Rs 5.99 lakh for the top end 'VX' variant. All the prices are ex-showroom Delhi. With this price tag the Liva will be competing against the likes of the Hyundai i10, Suzuki Swift, Suzuki WagonR and the Ford Figo.
The Liva will be available in seven colors – Vermillion Red, Celestial Black, Serene Bluish Silver, White, Symphony Silver, Harmony Beige and Ultramarine Blue.
Following are the prices of the Liva
J 3.99lakh
G 4.59lakh
G SE 5.05lakh
V 5.49lakh
VX 5.99lakh
Here is the Press Release
Toyota Kirloskar Motor Launches its first ever hatchback in India for India - Etios Liva Youthful and sporty design, best-in-class cabin space & fuel efficiency, superior ride comfort and the legendary Toyota QDR standard
> Hiroji Onishi , President TMAP launches the Etios Liva
> Toyota forays into the popular hatchback segment
> Price starts at Rs 3.99 Lakhs to Rs. 5.99 Lakhs ex showroom Delhi
> Booking and deliveries start today
June 27, 2011, Delhi : Toyota Kirloskar Motor (TKM) today announced its entry into the popular hatchback segment in India, with the launch of Etios Liva. Etios sedan and the hatchback Etios Liva - built on the same platform – have been specifically developed for the Indian customers. Etios Liva inherits its name from its sedan, Etios. The word Liva has been coined from the dynamic and positive terms - Lively and Live Life to the fullest - which reflects the spirit and image of the car. It is targeted at today‟s youth whose spirit and belief is translated into the advertising line for Etios Liva -“LIV TMRRW 2DAY”. Tagged – 'Q Class Hatch' - Etios Liva is stylishly designed and portrays a youthful and sporty image. Etios Liva will carry forward the „Q‟ Class experience from Etios and will offer Toyota‟s legendary QDR standard – Quality, Durability and Reliability at an affordable price. Etios Liva will be available in four variants, J, G, V and VX, competitively priced between Rs 3.99 Lakhs to Rs. 5.99 Lakhs ex-showroom Delhi.
The product highlights include youthful and sporty design, best-in-class cabin space, superior ride comfort and best-in-class fuel efficiency. Etios Liva was launched by Mr. Hiroji Onishi, (President, Toyota Motor Asia Pacific, Marketing and Sales)in the presence of Mr. Vikram Kirloskar (Vice Chairman, TKM), Mr. Hiroshi Nakagawa (Managing Director, TKM), Mr. Sandeep Singh (Deputy Managing Director-Marketing, TKM) and Mr. Yoshinori Noritake, (Chief Engineer of the Etios and Etios Liva, Toyota Motor Corporation). Commenting on the launch of the Etios, Mr. Hiroji Onishi, President, TMAP, Marketing and Sales said: “India is an integral part of our global growth strategy. The Etios project is a milestone not only for Toyota in India but for Toyota globally. The Etios Liva has been designed focusing on the Indian customer‟s aspirations, tastes and preferences that were gathered ,studied and understood through extensive research. We are delighted by the overwhelming response received by the Etios customers. The Etios has been well accepted by our customers. We hope the Etios Liva will further reinforce the Toyota brand in India, making Toyota a household name.
” Mr. Vikram Kirloskar, Vice Chairman, TKM, said “The Etios project is the first of its kind not for TKM alone, but also for Toyota across the globe. The key to this project, is to make TKM self sufficient by increasing the level of localization. As announced earlier, we plan to locally produce engines and transmissions at Toyota Kirloskar Auto Parts, in the third quarter of 2012. This will help us increase the local parts content in the Etios and further contribute to the social and economic growth, by enhancing self sufficiency, generating employment and expanding operations in India. Localization will further help us develop our suppliers and facilitate them to meet global standards of production. It will also generate employment and provide opportunity for expansion and growth, further strengthening our supplier base in India.” Speaking on the occasion, Mr. Hiroshi Nakagawa, MD TKM, said “I would like to take this opportunity to thank all our Etios customers. After the good response received by the Etios, we further expanded our production in order to cater to the huge demand. The annual production capacity will be increased to 2,10,000 units by the second quarter of 2012. In line with our „customer first philosophy, we wish to keep our customers happy and satisfied by understanding the customer‟s preferences and enhancing the product by incorporating their feedback. With the Etios Liva we have now entered the mass volume segment. Toyota vehicles are now available to all aspirational buyers in the middle income group. At Toyota, we truly believe in growing with the society. We wish to sell many more vehicles and contribute to the growth of the Indian automobile industry. Entering into the mass volume segment will help us realize this aim.” Mr. Yoshinori Noritake, Chief Engineer of Etios and Etios Liva said “With the Etios Liva, we aspire to offer the best suited car for the Indian customer at an affordable price, while providing a vehicle that is “one class above”.
After interviewing and studying the customer preferences in India, we found, the need for affordably priced, quality cars was constantly growing. We first observed various aspects that were sought after by the customer and then enhanced the features and performance aspects that were truly needed while doing away with the excessive design elements. The stylish, sporty and trendy Etios Liva has been designed to appeal to today's youth. We have also added style by offering aero kits with front, rear and side skirt that is sure to make heads turn. The sporty steering wheel, instrument panel -designed to give a aircraft cockpit image, a premium audio system, audio system with Aux in, USB and a wireless remote adds on to the fun, youthful and sporty image of the car.”
Talking about the Etios Sales and Marketing strategy in India, Sandeep Singh, DMD-Marketing, TKM, said “ The marketing campaign for the Etios Liva is exciting, innovative and abreast with the latest marketing tools, digital initiatives and promotions. Promotional activities targeting the youth have been planned in the popular youth hangouts like malls, pubs and also in colleges. Music maestro A R Rahman, the Brand Ambassador for Etios and Etios Liva has composed a special tune for Etios Liva ad campaign. He will also feature in a trendy music video. The music composed by Rahman, captures the spirit of today‟s youth and the sporty image of Etios Liva – “Bari Humari Hai” (It's our turn now). Watch out for Rahman's Etios Liva tune in the TV commercial and the music video on your television screens starting today. It is also available on our website www.toyotaetiosliva.inand www.toyotabharat.com. We have more than 20,000 happy Etios customers across the nation.
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